ParaCore is a rapidly growing pay-per-click agency specializing in lead generation and creating growth for our clients. Our team is 100% certified and is quickly becoming the premier PPC agency in the Arizona market.

ParaCore is committed to raising $22,000 for Read Better Be Better, a local not-for-profit group dedicated to improve AZ youth literacy!

All proceeds from this workshop will benefit RBBB!

We love having the opportunity to join RBBB in their fight against illiteracy in Arizona and value the impact they are making in the lives of young students. By supporting their growth and education, we hope our contributions help them realize their full potential and pay it forward to future generations.

© 2017 ParaCore, LLC.

Facebook Ads Workshop Details

From 8:30am - 12pm

Thursday, October 26th

Westside Multi-Generational Center
715 W 5th Street 
Tempe, AZ 85281

Workshop Price

Register for Workshop

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CEO Sophie Etchart founded Read Better Be Better in 2014, to solve Arizona’s literacy crisis. Students who do not read proficiently by the end of 3rd grade are four times less likely than their peers to graduate high school, yet 72% of Arizona 3rd graders are reading below or at basic proficiency. 

Before founding RBBB, Sophie spent two years running an extremely successful literacy program in Peru that targeted a low-income population. These students not only learned to read well, but they learned to love reading and they began to apply improved skills and confidence more broadly in their academic careers. Upon moving to Phoenix to manage a financial literacy program that served 20,000 elementary students annually, Sophie was stunned to discover that many students in Arizona face similar educational challenges as students in Peru, a country with roughly 2% of the US's GDP; yet, Arizona students lacked access to the type of high-quality literacy programming available in Peru. 

Read Better Be Better (RBBB) was developed to meet this need, and with a unique approach. RBBB inspires and equips middle schoolers to solve Arizona’s literacy crisis. The program uses trained 8th graders to lead 3rd graders through a curriculum that empowers both students. 3rd graders gain the literacy skills needed to achieve academic and life-long success, and 8th graders engage in service-learning, which is proven to increase graduation rates, prepare students for success in college, and increase a student's sense of civic responsibility.

To get more information on the difference we are making Arizona, please visit

Make a One-Time Donation

Donate to Read Better Be Better Directly

Alternatively, feel free to browse Read Better Be Better's Amazon Wishlist to donate program materials directly to Read Better Be Better classrooms.

Not interested in the PPC workshop but still want to contribute?

Thursday, October 26th    ·    From 8:30am - 12pm    ·    715 W 5th Street, Tempe, AZ 85281

Facebook Advertising Workshop

The Facebook Ads workshop is an interactive experience where you'll learn best practices for Facebook Ads and setup a campaign for your business.

  1. Setting up your Facebook Business Ads manager
  2. Building a Facebook audience perfect for your business
  3. Using lookalike and custom list audiences to dial in your targeting
  4. Creating video ads, carousel ads, slideshow ads, and other ad formats
  5. Setting up your Facebook campaign
  6. Understanding the Facebook tracking pixel and conversions
  7. Avoiding common beginner mistakes you want to avoid!

In the hands-on workshop you'll learn about:

I'm listening, but is it for me?

  1. No previous experience with Facebook Ads necessary
  2. Great for agency professionals and marketers from small to medium size businesses
  3. Perfect for those wanting to get started with Facebook Ads or develop a stronger foundation
  4. ParaCore ad managers will be onsite to help with campaign setup
  5. You'll leave with a completed Facebook campaign from start to finish

Thursday, October 26th  ·  From 8:30am - 12pm
715 W 5th Street, Tempe, AZ 85281

Early Bird


until 10/2


Facebook Advertising Workshop